How to Rank Higher on Google

What is SEO and Why is It Important?

Search Engine Optimisation (SEO) improves your website’s visibility on search engines like Google. By optimising relevant keywords, creating quality content, and building backlinks, SEO helps increase your site’s organic traffic.

Keyword Research

Effective SEO begins with keyword research. Identifying the right keywords allows you to create content that answers your audience’s questions. Tools like Google Keyword Planner and SEMrush can help identify the best keywords for your business.

On-Page SEO

On-page SEO involves optimising individual pages on your site, including title tags, meta descriptions, headings, and internal links. High-quality content that satisfies user intent is essential for improving your rankings.

Link Building

Backlinks are critical for SEO success. Links from reputable websites signal to Google that your content is valuable. You can build backlinks through guest blogging, partnerships, or creating shareable content.

Local SEO

For local businesses, local SEO is vital. Optimising your Google My Business listing and ensuring consistent NAP (Name, Address, Phone number) details across directories helps you rank higher in local searches.

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How to Rank Higher on Google

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