How we helped Chester Zoo to increase conversion rate by 25% in less than 30 days
Increase the conversion rate of Chester Zoo's mobile application by 25% in less than 30 days.
Services
Growth Marketing, Search Engine Optimisation
Platforms
Google and Bing
Result 1
25%
Increase in conversion rate
Result 2
7.5k+
Increase in bookings
Project Overview
Challenges:
Chester Zoo faced challenges with their mobile application, particularly in converting app visitors into ticket purchasers. Despite high app traffic, the conversion rate was below expectations, impacting overall revenue.
Strategy:
- User Experience (UX) Optimisation: We conducted a thorough UX audit to identify friction points in the user journey. Simplifying navigation and streamlining the checkout process were top priorities.
- A/B Testing: We implemented A/B tests to determine which design elements and call-to-actions (CTAs) were most effective in driving conversions. This included testing different button colours, text, and placement.
- Personalised Content: By analysing user behaviour, we personalised content and recommendations within the app to make the experience more relevant and engaging for each visitor.
- Push Notifications: Utilising push notifications, we reminded users about incomplete purchases and highlighted special promotions to encourage ticket bookings.
- Performance Analytics: We closely monitored app performance and user behaviour using advanced analytics tools, allowing us to make real-time adjustments to the strategy.
Project Execution
Results:
- Conversion Rate Increase: Within 30 days, Chester Zoo saw a 25% increase in their app's conversion rate.
- User Engagement: The personalised content and improved UX led to higher user engagement and satisfaction.
- Revenue Growth: The rise in conversion rates contributed significantly to overall revenue growth for the zoo.
Project Results
Conclusion:
Through targeted UX improvements, strategic A/B testing, personalised content, and effective use of push notifications, Code Connect successfully enhanced Chester Zoo’s mobile application. The project not only achieved but exceeded the goal of increasing the conversion rate by 25% in under 30 days, showcasing our ability to deliver rapid and impactful results.
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