Company Overview
At Code Connect, we specialise in web development, marketing, and public relations, offering tailored solutions that combine creativity with strategy to help businesses grow in the digital world. Founded and led by Josh Roberts, our mission is to deliver innovative, high-quality services while building lasting relationships with our clients.
Why We Decided to Refresh Our Website
Although our previous website served us well, we felt it was time for a refresh to better reflect the evolution of our company. We wanted a design that truly showcased our expertise, aligned with the latest web design trends, and highlighted the wide range of services we offer. Our key goals were:
- Updating the Visual Design: Our old website was functional, but we wanted a more modern look that better reflected the innovative nature of Code Connect.
- Improving Navigation: We wanted to streamline the user experience, making it easier for visitors to find the information they need quickly.
- Enhancing Mobile Optimisation: While our website was mobile-friendly, we wanted to ensure it performed even better across all devices.
- Showcasing Our Work: We wanted to make sure potential clients could easily see the quality of work we do, whether it’s through case studies, testimonials, or examples of our past projects.
What We Did
To achieve these goals, we took the following steps:
- Visual Design Update: We refreshed the colour scheme, typography, and imagery to create a more modern, clean design. The updated look makes our website feel more professional and approachable.
- Streamlined Layout: The layout was reorganised to highlight the services we offer and make it easier for visitors to access key information. The navigation now flows seamlessly, ensuring users can easily find what they need.
- Mobile Optimisation: We fine-tuned the mobile experience to ensure that our website looks and functions perfectly, regardless of device. This ensures that visitors on smartphones and tablets have an equally great experience.
- Showcasing Our Work: We highlighted some of our best projects and client success stories to give visitors a clear idea of what we do and the results we achieve. We’ve made it easier to get in touch with us, whether it’s through our contact form, email, or phone.
- Ongoing Improvements: We’ve set up ongoing monitoring and analytics to track how the site performs and make adjustments based on user feedback and data insights.
The Results
Since launching the refreshed website, we’ve seen some great results:
- Better User Experience: The new design has made it easier for visitors to navigate, and we’ve received positive feedback on how clean, modern, and user-friendly the site feels.
- Higher Engagement: We’ve noticed an increase in time spent on the site, with more people interacting with our services and case studies.
- Improved Conversion Rates: The clearer calls to action, streamlined layout, and improved contact options have resulted in more leads and enquiries from potential clients.
- Positive Feedback: We’ve had clients comment on how much easier it is to understand our services and reach out to us now that the website is more streamlined and responsive.
Conclusion
Refreshing our website has been a great step forward for Code Connect. It reflects our growth and the direction we’re heading as a company. The improved design, better functionality, and enhanced mobile experience have already led to more engagement, higher conversion rates, and more satisfied visitors. We’re excited for what’s to come and look forward to continuing to help our clients succeed in the digital space.