About Zara Smith
Zara Smith is an expert in pay-per-click advertising, responsible for planning, executing, and optimising PPC campaigns across various digital platforms. This role involves analysing data, managing budgets, and ensuring that ads achieve maximum ROI.
Responsibilities:
- Campaign Management: Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign growth.
- Ad Creation: Write and design compelling ad copy and creatives that drive engagement and conversions.
- Bid Management: Monitor and adjust bids to maximize the performance and efficiency of campaigns.
- Performance Analysis: Use analytics tools to track and analyse campaign performance, providing regular reports and insights.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to determine the most effective strategies.
- Budget Management: Manage and allocate campaign budgets to ensure optimal spending and ROI.
- Trend Analysis: Stay updated with the latest trends and best practices in PPC and digital advertising.
